SAAS for Industrial Agriculture
Contemporary large-scale agriculture is a complicated and sophisticated business, and planning a growing cycle across multiple farms, fields, crops, and climates requires an operational process that is scalable while still accommodating every little detail.
Our client, a SAAS company that provides a product suite for enterprise agricultural management, was looking to overhaul their v.1 product with two major goals.
- Replace existing UI with tablet-friendly adaptive designs so that site managers and field operators can use the same functional modules.
- Optimize the flow across several feature areas based on user feedback.
To address the first concern, we took on a modified mobile-first attitude; The client's product solution includes hardware, and small tablets are the workhorse of most field operators as well as many site managers.
The product we designed introduced (and heavily utilized) a conceptual template-instance mechanic. In order to scale operations while still accounting for variance, the user needs to be able to apply general plans across all fields or instances of a crop type, and then go in a tweak instance-by-instance as needed. I spent many hours at the whiteboard making this process obvious and robust.
- Contrary to what I hear so often, I had a great working relationship with the client's offshore dev team.
- Anecdotal, second-hand user feedback requires a grain of salt, but it's better than nothing.
- With error messages and input fields, there are always more possible states than you anticipated.
The excerpts below are representative of the prototypes I worked on across major feature areas. Get in touch if you'd like to hear more about this project.
What am I going to grow?
Crop plan flow and prototype
Where am I going to grow it?
Field plan flow and prototype
How am I going to make any money?
Reporting & analytics flow and prototype
How am I going to grow it?
Work order flow and prototype